Privacy Policy

Hoffman Soft Water, a division of Hoffman Water LLC ("Hoffman Soft Water," "we," "us," or "our"), operates this website and provides commercial water treatment services. We respect your privacy, and we limit what we collect to what we need to respond to you and run our business. This policy applies to information we gather through this website and the assessment and contact requests you submit through it.

By using this site or submitting a request, you agree to the practices described here. If you do not agree, please do not use the site or submit your information.

Information We Collect

Information you give us

When you request a site assessment or contact us through a form on this site, we ask for the details we need to understand your needs and reply. Depending on the form, this can include:

• Your name
• Your email address
• Your company or organization
• Your facility type (for example, manufacturing, food and beverage, healthcare, or hospitality)
• Your ZIP code or service location
• The message or details you choose to share about your water treatment needs
• Your phone number, if you choose to provide it

You decide what to share. A phone number is optional. If you provide one and opt in, we may use it to follow up by call or text as described in the messaging section below.

Information collected automatically

Like most websites, ours collects limited technical information when you visit, such as your IP address, browser type, device type, pages viewed, and the date and time of your visit. This information helps us keep the site secure, understand how it is used, and improve it. Some of this is collected through cookies and similar technologies.

How We Use Your Information

We use the information we collect to:

• Respond to your assessment request, question, or message
• Prepare and discuss a proposal or quote for your facility
• Schedule and provide our services
• Follow up with you about your inquiry or our work together
• Send text messages if you have opted in to receive them
• Operate, secure, maintain, and improve our website
• Keep records and meet our legal and tax obligations

We do not sell your personal information.

Service Providers We Work With

We use a small number of trusted third-party providers to run our website and communicate with you. These providers process information only to perform services for us, and they are expected to protect it. They include:

• GoHighLevel / LeadConnector: our customer relationship management (CRM) platform. It stores the contact and assessment details you submit, powers our website chat widget, and handles our SMS and other messaging to you.
• Cloudflare: provides security, performance, and bot protection for our site, including the Turnstile human-verification check used on forms to stop spam and abuse.
• Vercel: hosts our website and delivers its pages to your browser.

Each provider handles your information under its own privacy and security terms. We share only what is needed for them to perform their service.

Cookies and Analytics

Cookies are small text files stored on your device. We and our service providers use cookies and similar technologies to keep the site working, remember your preferences, protect against abuse, and understand how visitors use the site so we can improve it.

You can control or disable cookies through your browser settings. If you disable cookies, some parts of the site, including the chat widget, may not work as intended.

Text Messaging (SMS) and Consent

The following terms apply to our text messaging program:

• Message frequency varies. The number of messages you receive depends on your inquiry and your interactions with us.
• Message and data rates may apply. Your mobile carrier's standard rates may apply to messages you send or receive. Check with your carrier for details.
• Reply STOP to opt out. You can cancel text messages at any time by replying STOP to any message. After you reply STOP, we will send one confirmation message and then stop sending texts. You may continue to receive messages for a short period while your request is processed.
• Reply HELP for help. Reply HELP to any message for assistance, or contact us using the details below.
• Carriers are not liable for delayed or undelivered messages.

How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect the information we hold against loss, misuse, and unauthorized access. No method of transmission or storage is fully secure, so we cannot guarantee absolute security, though we work to keep your information protected.

How Long We Keep Your Information

We keep your information for as long as needed to respond to your inquiry, provide and support our services, and meet our legal, accounting, and recordkeeping obligations. When we no longer need it, we take steps to delete it or remove information that identifies you.

Your Choices and Rights

You have choices about your information:

• Access and correction. You can ask us for a copy of the personal information we hold about you, or ask us to correct it if it is inaccurate.
• Deletion. You can ask us to delete your personal information, subject to records we are required to keep.
• Opt out of texts. Reply STOP to any text message, as described above.
• Opt out of email follow-up. Ask us to stop, or use the unsubscribe option in our emails where available.
• Cookies. Adjust your browser settings to limit or block cookies.

To make a request, contact us using the details below. We will respond within a reasonable time. Depending on where you live, additional privacy rights may apply to you.

Children's Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Links to Other Sites

Our site may link to other websites, such as our parent company or our social media profiles. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of this page. Significant changes may be highlighted on the site. Your continued use of the site after an update means you accept the revised policy.

Contact Us

If you have questions about this policy or want to make a privacy request, contact us: